Case Studies–Open as PDFs in new tab

Case Study 00: Financial Institution Restriction Trading Platform

This was a one-year project to establish a standard bank-wide UX and unify the trading restriction process. This reduced the number of hand-offs between teams from 3 to 1. Reduction in the number of systems a Control Room user needs from 3 to 1.

Case Study 01: AT&T International Travel Plan

To earn a projected $10 million in profit, AT&T customers can now effortlessly add international features to a wireless plan. Scanning, comparing, and enhancing understanding of add-on plans are now simplified, reducing upper funnel abandonment. Effectively unified the add-on experience across both account and upper funnel pathways.

Case Study 02: AT&T Credit Policy

Projected to save AT&T -/+ $10 million annually in fraudulent losses, and generate -/+ $14 million annually by retaining new acquisitions within the buy flow. Completely thrilled would-be new customers (in user-testing) by recommending alternative downpayment and/or mobile device options.